Katya Bychkova is a beauty and style expert based in…
Miami Swim Week powered by Art Hearts Fashion 2025 closed with a masterclass in modern luxury, unveiling a new era of elevated swim and resortwear. This season, the sun-drenched runways offered a siren call to a more curated summer — with the revival of retro silhouettes, the rise of mermaid aesthetics, and a fresh approach to whimsical yet sophisticated fabrics and accessories. Ahead, discover the defining trends reshaping poolside elegance and destination dressing.

Miami Swim Week powered by Art Hearts Fashion redefined the swimwear calendar once again, staging an ultra-chic takeover of South Beach from May 28 to June 1. With runway shows set against the storied elegance of Eden Roc Miami Beach and the lush Miami Beach Botanical Gardens, the five-day fashion fête unfolded as a masterclass in theatrical design and inclusive luxury.
From an exotic parrot-accompanied presentation by Love for Upcycling to a pink-forward pool party presentation by Capelle at the Strawberry Moon, each moment was curated with editorial precision. Collections from Berry Beachy, Laurel DeWitt, Mister Triple X, and Pia Bolte offered a high-glamour lens on swimwear, blending bold aquatic prints with boho details and sensual cut-outs.
With a front row lined with celebrities, influencers, and fashion editors, the week felt less like a series of shows and more like a curated cultural affair—where swimwear met spectacle in the most elevated form.
Beyond the Shore
The ocean-inspired trend made undeniable waves, offering a refined twist on seaside glamour. Seashells, starfish, and even squids adorned the 2025 swimwear collections, infusing the season with under-the-sea allure. Oséree captured the fantasy with Little Mermaid-approved clam shell-shaped necklines, while Diva Boutique delivered micro shell bikini tops with sultry sophistication. Hand-beaded resortwear label Oceanus mesmerized with deep-ocean-inspired one-pieces and intricate seascape embroidery, while Salty Mermaid took a playful turn, pairing shell appliqués with luxe tortoiseshell-print fabrics. With underwater hues shimmering across the runways and mermaidcore reigning supreme, this oceanic trend is set to redefine waterside luxury for the season ahead.

Retro Vibes
Miami Swim Week 2025 saw a glamorous revival of retro swimwear, with brands reimagining vintage silhouettes through a modern, luxurious lens. Monday Swimwear delivered playful nods to the past with color-blocked bikinis and bold geometric prints, while Leslie Amon and Montce elevated the aesthetic with nostalgia-driven swim skorts and vintage-inspired florals. Meanwhile, Maaji refreshed retro glam with vibrant color-blocking and breezy ’70s motifs. This season, retro wasn’t about looking back — it was about reinterpreting timeless style for the confident, jet-set woman of today.

Pink Power
Hot pink reigned supreme on the Miami Swim Week 2025 runways, signaling a bold shift toward unapologetic luxury and feminine power. Far from the playful pastels of seasons past, this year’s collections showcased pink in electrifying forms — from vibrant fuchsias to refined rose hues. BFYNE led the movement with handcrafted 3D rosette pink bikinis and sculptural one-shoulder dresses, while Idol Jose elevated the trend with ruffles and fringe that blurred the lines between swimwear and couture. This season, pink was not just a color — it was a declaration of elegance, confidence, and modern glamour. Berry Beachy’s neon-pink triangle top and cheeky V-cut bottom set stole the spotlight with its vibrant color and cheeky silhouette—designed to catch the sun and turn heads straight from Miami Swim Week

Straps, Elevated
Multi-strap swimsuits emerged as one of the defining silhouettes of Miami Swim Week 2025, offering a masterclass in architectural elegance. Designers reimagined classic cuts with intricate strap work that sculpted and accentuated the waistline, creating powerful, statement-making looks. Laurel DeWitt paired her signature metal embellishments with waist-emphasizing multi-straps and cascading tassels, while Syrena Swimwear reinterpreted strapping with jewelry-like chains that merged swimwear with body art. Cupshe used halter straps to draw the eye to the high, cinched waistline. This season’s strappy creations proved that strategic detailing can elevate swimwear into a true luxury statement.
Katya Bychkova is a beauty and style expert based in NYC. Face mask enthusiast and frequent traveler Katya contributes to top lifestyle publications. She is also the founder and editor of the Style Sprinter blog, a luxury guide to skincare and makeup.