Mercedes-Benz has received the highest ever rating in their annual customer retention survey.
Closing the sale is just about the most important thing in business, because without the sale you’re out of business. Any good salesman will tell you, though, that getting the customer to keep coming back is nearly as important. Earlier this week, we looked at the brands with the happiest customers at closing, but today, it’s all about customer retention. J.D. Power has released its annual customer retention survey for 2009 and this year’s big winner is Mercedes-Benz. Not only did the German luxury car-maker top the survey, but at 67% customer retention, it achieved the highest score in the survey’s seven-year history. Even more impressive is the fact that Mercedes-Benz also improved its customer retention by a full 8% over 2008 to beat second-place Honda and third-place Toyota. The highest-ranked domestic automaker was Ford at 56%. – From Motor Trend