Since 2013, Mercedes Benz has launched the surfboard project “MBoard” with the release of “The Silver Arrow of The Seas” board designed by BBDO Portugal. This year, Mercedes has revealed its brand new golden board entirely made of local cork and created once again for the famous surfer Garrett McNamara and by BBDO Portugal.
According to McNamara, “Since Portugal is the world’s largest cork producer, it makes perfect sense to use this material to make high-performance surfboards for surfing in Nazaré. When we surf big waves, we need a flexible board, although resistant enough not to break.”
Christopher Parr, is the Editor and Chief Content Creator for Pursuitist, and a contributing writer to USA Today, Business Insider — and the on-air host of Travel Tuesday on Live at 4 CBS. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. Named a "Top 10 Luxury Travel Blogger” by USA Today, Parr has also been selected as the official winner in Luxury Lifestyle Awards’ 2023 list of the “Top 50 Best Luxury Influencers and Bloggers in the World.”