Tiffany & Co. today announced that tennis champion Maria Sharapova will wear Elsa Peretti® earrings at the 2010 Wimbledon Championships, June 21 – July 4 at the All England Lawn Tennis Club.
The earrings selected for Wimbledon are a sterling silver design from Elsa Peretti’s celebrated Diamonds by the Yard® collection. Introduced in 1974, the collection is a classic of modern jewelry design, its fine shimmering chains and bezel-set stones lauded as the look that changed forever the role of diamonds in fashion.
“Wearing Diamonds by the Yard on the court is a perfect example of how Elsa Peretti made diamonds fashionable anytime and anywhere,” Ms. Sharapova said. “It’s a pleasure to wear her signature of elegant simplicity.”
The partnership between Ms. Sharapova and Tiffany & Co. covers the four Grand Slam events: the Australian Open, French Open, Wimbledon and the U.S. Open. During each event, the tennis champion wears earrings from Tiffany for Maria Sharapova, a select group of earrings that are available at Tiffany & Co. stores around the world.
TIFFANY & CO. operates jewelry and specialty retail stores and manufactures products through its subsidiary corporations. Its principal subsidiary is Tiffany and Company. The Company operates TIFFANY & CO. retail stores and boutiques in the Americas, Asia-Pacific and Europe and engages in direct selling through Internet, catalogue and business gift operations. For additional information, please visit tiffany.com.
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.