Talk about life imitating art — just last season on Mad Men, London Fog was a client of Sterling-Cooper. Now, London Fog has hired Mad Men actress Christina Hendricks to appear in the fall marketing campaign. Brilliant move, London Fog. Here’s the official news:
Iconix Brand Group announced today that Emmy® Award-nominated actress Christina Hendricks will appear in its London Fog® brand’s fall marketing campaign. Hendricks stars in AMC’s award winning series, Mad Men, and was recently named “Best-Looking Woman In America” by Esquire magazine. The multi-media marketing campaign will debut in October issues of fashion and lifestyle magazines such as Elle, Cosmopolitan and InStyle, outdoor and online.
Christina Hendricks stated, “London Fog is a classic brand, which I love. It also ties in to Mad Men, we used London Fog in the show and this was a nice way to tie everything together. The trench is such an iconic shape for men and women. It works for anyone – it worked in the 1960s and it works now.”
Hendricks was chosen for the London Fog campaign for her glamorous and sophisticated persona. The alluring black and white campaign features Hendricks posing seductively in London Fog outerwear and accessories. The campaign was created by the Iconix in-house marketing team and shot by photographer Nino Munoz in Los Angeles.
Dari Marder, chief marketing officer, London Fog, commented, “Christina has a modern appeal but also harks back to a bygone era, which perfectly complements what London Fog represents. She is sexy and gorgeous and the perfect woman to continue in London Fog’s tradition of celebrity portraiture in our marketing campaigns.”
London Fog categories include outerwear, handbags, footwear, luggage, children’s outerwear, cold weather accessories, home, eyewear and umbrellas. The collections retail from $150.00-$350.00 and are available at better department stores such as Macy’s and online at www.londonfog.com. Past London Fog spokespeople have included Eva Longoria Parker and Tony Parker, Gisele Bundchen and Teri Hatcher.
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.