Christopher Parr, is the Editor and Chief Content Creator for…
According to Women’s Wear Daily, French luxury house Louis Vuitton will start working on its debut scent early next year. Its “nose” will be none less than the third-generation perfumer Jacques Cavallier-Belletrud, who previously created Stella by Stella McCartney, Dior Addict, and Jean Paul Gaultier Classic, among many others. The trade paper reports that Cavallier-Belletrud “is said to be a specialist in using natural, raw materials,” while Louis Vuitton “has recently been investigating rare, almost-extinct flowers in France.”
This will be the debut perfume by the house of Louis Vuitton although the LVMH luxury group owns several fragrance brands including Guerlain, Kenzo and Dior.
Christopher Parr, is the Editor and Chief Content Creator for Pursuitist, and a contributing writer to USA Today, Business Insider — and the on-air host of Travel Tuesday on Live at 4 CBS. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. Named a "Top 10 Luxury Travel Blogger” by USA Today, Parr has also been selected as the official winner in Luxury Lifestyle Awards’ list of the “Top 50 Best Luxury Influencers and Bloggers in the World.”