Louis Vuitton is in full swing in East Asia by hosting the Series 1 exhibition in Shanghai and Tokyo. Last week, related events were hosted back-to-back to introduce Nicolas Ghesquière’s debut collection.
WWD mentions that the exhibition traces the creative genesis of Ghesquière’s first collection and the brand’s legacy. Comprising of iconic vintage Louis Vuitton trunks and bags, the event gets a chic styling with Styrofoam-made mannequins showing of LV footwear and handbags.
The exhibition also renders audio-visual treats with a mix of video projections, wall-sized collages of campaign images by Annie Leibovitz, Jürgen Teller and Bruce Weber as well as a recording of Charlotte Gainsbourg reading Ghesquière’s show notes from his March debut.
The pop-exhibition at Louis Vuitton’s Shinjuku store will run until 29th of September. The contemporary exhibition has been styled by Louis Vuitton chief executive Michael Burke and their new creative director Nicolas Ghesquière to present the collection in an innovative way. Burke commented, “It’s really what were the wells of inspiration for his first show, from atelier, craftsmanship to a certain woman, to certain women, a certain silhouette. So all of that you are discovering here.”
Clad in latest pieces from Louis Vuitton collection, Adèle Exarchopoulos and Chloë Sevigny were present to up the style quotient and promote the Louis Vuitton ‘Series 1′ events in Shanghai as well as Tokyo.