It’s not only the high-end products that ooze style and luxury but even advertising campaigns launched by Louis Vuitton has heads turning and jaws dropping. The latest app rolled out by the globally imposing fashion house opens up a whole new world to its fans. The Louis Vuitton Pass App by Louis Vuitton Malletier invites users to experience a virtual world where the best designer campaigns are brought to life.


Get drawn to the core of their universe where users can not only know more about the campaigns but also be guided to shop the featured products. At first, by scanning the campaign images that feature the App’s icon in magazines and elsewhere, a dedicated space showcasing product information, videos, images, and more will be displayed. The latest LV app leads each user to the behind the scenes of campaigns and also offers access of making of footage.

Louis_vuitton_Pass_app_ipadUsers can also enlighten other LV fans by emailing or sharing the inspiring content on social networks. The free app has been launched on 2nd November and available in these languages – English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Simplified Chinese, Spanish, Traditional Chinese. Available for iOS and Android devices, the Louis Vuitton Pass will exclusively allow all those who have downloaded the app to be the first to watch L’Invitation au Voyage – Venice featuring David Bowie and Arizona Muse on November 7th.

Watch the video demo here.