Louis Vuitton has unveiled the 2018 FIFA World Cup Russia Official Match Trophy Case, marking the Paris brand’s third participation in the world’s largest sporting event.
The LV custom-made work of art is clad in laser-engraved monogram titanium along with hints of natural cowhide leather and ruthenium lock and clasps. Interestingly, the chemical symbol for ruthenium is “Ru,” which is a nod to Russia, the tournament’s 2018 host country.
Handmade in Asnieres, France, the FIFA World Cup Trophy Case will be revealed on the pitch in Moscow at the Opening Match on June 14th, and at the Final on July 15th.
In addition to the trunk, the Paris luxury house will also be launching the Louis Vuitton 2018 FIFA World Cup Official Licensed Product Collection. The collection offers a refined yet playful football-inspired style, including exclusive versions of Keepall and Apollo bags along with a selection of smaller leather pieces. A logo unique to Russia 2018 has also been created for the design with the initials ‘L.V’ used like a team’s crest.
On May 30th 2018, Louis Vuitton will open a temporary pop-up store in Moscow at the Crocus City Mall, the biggest luxury mall in Russia. The pop-up store will be open from May 30th to July 31st — and purchasing will be available starting June 15 in select LV stores and online.
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