Iconic names from luxury and fashion industry can be seen on a number of products ranging from apparels, jewelry, accessories and even home décor. However have you ever come across food stuff branded by the likes of Prada, Hermes, Cartier and Burberry? A cup of Cartier coffee with a dash of Apple iMilk sounds luxuriously refreshing!
Of course, we have already seen similar high-designer branded grocery stuff up on the shelves at the Chanel Shopping Center. But that was just conceptualized by Karl Lagerfeld only to stage his autumn/winter 2014 collection in Paris. This time Israel-based artist Peddy Mergui has triumphed in bringing our attention to boxes, cans and containers that are stamped with the names of the world’s top-end lifestyle and fashion brands. Why else would we give a second look to packed flour, infant formula, seasonings, milk, noodles and other stuff?
The artist’s ongoing “Wheat is Wheat is Wheat” exhibition at San Francisco’s Museum of Craft & Design throws light on the influence of the most renowned brands on the society.
Also highlighting the essence of smart and attractive packaging of a product that the targeted market can relate too, Mergui states “High-end brands are not selling the products, they are selling the lifestyle.”
The artist also mentioned that those all who have already witnessed the exhibit have really liked it and added “I felt a bit confused. You’re just buying flour, or milk, or whatever — this is a basic thing.”
Also warning the consumers of the devious marketing tactics by producers, he stated, “Actually, be aware that you’re being manipulated by the visual aspects of packaging.”
The Wheat is Wheat is Wheat is will be running up till June 15.