Now Reading
Louis Vuitton, Gucci, Bulgari And Hermes Branded Fashionable Foodstuff By Peddy Mergui

Louis Vuitton, Gucci, Bulgari And Hermes Branded Fashionable Foodstuff By Peddy Mergui

Pursuitist Luxury Best Luxury Blog

Iconic names from luxury and fashion industry can be seen on a number of products ranging from apparels, jewelry, accessories and even home décor. However have you ever come across food stuff branded by the likes of Prada, Hermes, Cartier and Burberry? A cup of Cartier coffee with a dash of Apple iMilk sounds luxuriously refreshing!

Louis_Vuitton_salami_Peddy_MerguiLouis Vuitton Salami

Prada_flour_Peddy_MerguiPrada Whole Wheat Flour

Of course, we have already seen similar high-designer branded grocery stuff up on the shelves at the Chanel Shopping Center. But that was just conceptualized by Karl Lagerfeld only to stage his autumn/winter 2014 collection in Paris. This time Israel-based artist Peddy Mergui has triumphed in bringing our attention to boxes, cans and containers that are stamped with the names of the world’s top-end lifestyle and fashion brands. Why else would we give a second look to packed flour, infant formula, seasonings, milk, noodles and other stuff?

Tiffany_Yogurt_Peddy_MerguiTiffany & Co. Natural Yoghurt

The artist’s ongoing “Wheat is Wheat is Wheat” exhibition at San Francisco’s Museum of Craft & Design throws light on the influence of the most renowned brands on the society. 

Versace_easter_eggs_Peddy_MerguiVersace Easter Eggs

Also highlighting the essence of smart and attractive packaging of a product that the targeted market can relate too, Mergui states “High-end brands are not selling the products, they are selling the lifestyle.”

Apple_imilk_Peddy_MerguiApple iMilk

The artist also mentioned that those all who have already witnessed the exhibit have really liked it and added “I felt a bit confused. You’re just buying flour, or milk, or whatever — this is a basic thing.”

Bulgari_butter_Peddy_MerguiBulgari Butter

Also warning the consumers of the devious marketing tactics by producers, he stated, “Actually, be aware that you’re being manipulated by the visual aspects of packaging.”

Burberry_Noodle_Peddy_MerguiBurberry Cup Noodles

Cartier_coffee_Peddy_MerguiCartier Coffee

Chanel_infant_milk_powder_ Peddy_MerguChanel Instant Formula

Dolce_Gabanna_Peddy_MerguiDolce & Gabbana Petit Beurre

Gucci_Pickles_Peddy_MerguiGucci Pickles

Hermes_salt_pepper_peddy_merguiHermes Salt and Pepper

Nike_fruits_Peddy_MerguiNike Fruits

The Wheat is Wheat is Wheat is will be running up till June 15.


Fast Co