It’s a rage for fashion houses and designers to turn into publishing houses and publishers. While Karl Lagerfeld played the role of the latter with his daily newspaper, Louis Vuitton Fashion Photography album was published by Rizzoli New York recently. The French fashion house has upped the ante by announcing a new biannual, in-house magazine called The Book. WWD reports that Michael Burke, the chairman and chief executive of Louis Vuitton, has donned the hat of a publisher too with the magazine’s announcement. All set to hit the shelves in October, the cover of the debut edition features Ghesquière’s favorite muse Charlotte Gainsbourg. Along with an interview with French actress Catherine Deneuve inside, the 126 pages Book also includes a men’s-wear shoot in Iceland by Peter Lindbergh. Louis Vuitton fans will be thrilled to read the feature telling the story behind vintage Keepall bags in monogram canvas, the oldest being 31 years old.
LV’s newest glossy product will be readable in 11 languages. Sylvia Jorif is listed as an editor while art direction has been handled by Yorgo Tloupas. To up the exclusivity of their first fashion magazine, Louis Vuitton has decided to deliver it to “select customers” globally. Isn’t it fair to tag Louis Vuitton’s The Book as a limited edition magazine?