Louis Vuitton has unveiled the “Chic on the Bridge” campaign photographed by Steven Klein. The campaign features the Louis Vuitton Alma bag traveling the world with Karlie Kloss, Daria Strokous, Jac Jagaciak and Iris Strubegger on bridges in New York, Paris, and Shanghai.
Created by Gaston-Louis Vuitton, the Alma bag was originally called the Squire and was renamed Champs-Élysées before settling on its current name. Louis Vuitton considers it an enduring symbol of elegance “à la française.”
LV’s ‘Chic on the Bridge’ campaign will begin appearing in magazines this week.
Christopher Parr, is the Editor and Chief Content Creator for Pursuitist, and a contributing writer to USA Today, Business Insider — and the on-air host of Travel Tuesday on Live at 4 CBS. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. Named a "Top 10 Luxury Travel Blogger” by USA Today, Parr has also been selected as the official winner in Luxury Lifestyle Awards’ 2023 list of the “Top 50 Best Luxury Influencers and Bloggers in the World.”