Actress Lily James, the star of Downton Abbey and Cinderella, has landed her first beauty campaign as the new face for My Burberry fragrances.

“I am thrilled to be officially joining the Burberry family. I am so proud to be British, so it really means a lot,” James said in a statement. “Shooting my first campaign was so special – I don’t want to give away too much but I had a lot of fun showing a different side of myself.”

James will launch the brand’s new My Burberry Black scent in August, with a film and print campaign shot by the acclaimed photographer Mario Testino.

The new Burberry fragrance, created in collaboration with perfumer Francis Kurkdjian, is said to be inspired by a London garden at dusk.

James follows Kate Moss and Cara Delevingne as spokesmodels for the luxury British brand.

Lily James Named Newest Face Of Burberry  2