Earlier this week Land Rover launched its first global, animated TV campaign to promote the Freelander 2. The “Claynation” campaign features the Freelander 2 as it drives across a chaotic, ever-changing Plasticine terrain. Dorian Leroy, global communications manager, Land Rover, said: “We chose the animation theme for the campaign for its unique celebration of the overall versatility of the vehicle, while showcasing the optimistic and active lifestyles of Freelander owners. “This film is a departure for Land Rover. The Freelander 2, Land Rover’s biggest-seller, is a supremely capable vehicle used the world over. We wanted to encapsulate this in a leading-edge global campaign.”

And here’s a look behind the scenes at making the Claynation campaign for the Land Rover Freelander 2:

Land Rover also launched a new poster campaign featuring England rugby players Ben Youngs, Tom Croft and James Haskell: