Update: Versace has unveiled a third photo of a topless Lady Gaga for Versace.
Update: Versace has unveiled a second photo of Lady Gaga as Donatella Versace, holding the new Palazzo Bag from the Versace SS2014 collection:
Previously: Lady Gaga is the new face of Versace’s Spring 2014 campaign, photographed by Mert Alas and Marcus Piggot.
“#Versace proudly confirms @LadyGaga as the face of SS14 campaign shot by Mert Alas & Marcus Piggott #VersaceLovesGaga,” the designer brand tweeted with a pic about the 27-year-old Grammy Award-winning singer.
The stunning photograph shows Lady Gaga channeling her best imitation of Donatella Versace in a lavender piece from the Spring 2014 Collection.
“I am honoured that my friend Lady Gaga is the face of our new Versace campaign,” Donatella said. “I wanted to capture her true beauty and spirit in images that are elegant and alluring. She is like family to me, the embodiment of the Versace DNA.”
Gaga fans will have noticed that the ARTPOP entertainer wore custom costumes created by the Italian fashion house for her appearance on Saturday Night Live last week.
“Thank u to @versace for the beautiful custom costumes they designed for all my performances on the show! #SNLVersaceGaga am I dreaming?” tweeted the New York native, who transformed into a showgirl in a stunning gold and sequin-embellished, fringed corset for one of her performances.