(Above: Recording artist Lady Gaga and Polaroid’s chairman of the board, Bobby Saager, appear at a news conference unveiling their new Grey Label line of products at the Polaroid booth at the 2011 International Consumer Electronics Show at the Las Vegas Hilton January 6, 2011 in Las Vegas, Nevada. CES, the world’s largest annual consumer technology tradeshow, runs through January 9 and is expected to feature 2,700 exhibitors showing off their latest products and services to about 126,000 attendees.)
As CES, Lady Gaga has unveiled her Polaroid Camera Sunglasses — a sign of the partnership she has established with Polaroid after they named her their “Creative Director.”
“This is the first ever pair of sunglasses that can be worn out to protect your eyes from the sun and they can also take pictures,” said Lady Gaga as she unveiled the GL20 sunglasses. The glasses can shoot both photos and video, which is stored in memory embedded in one of the earpieces. The earpiece can be removed and connected via USB to a printer of the images can be transferred via Bluetooth.
Gaga said that she worked hard on the sunglasses that have a camera in the bridge of the nose. “It’s been a really long and exciting and grueling and inspiring process with Polaroid, and we’ve really done everything we can to improve the instant camera to make it new and make it compatible with digital era,” she explained. “I wanted to create products that I knew they would love to use.”