While many designers and labels are going places to unveil their new collections, Tom Ford dares to go against the tide of hosting physical runway shows. The American fashion designer has debuted his Spring/Summer 2016 Womenswear collection in a video starring Lady Gaga. He the first to feature Lady Gaga on both runway and soundtrack. 
Released in conjunction with Paris Fashion Week, the disco music video features Lady Gaga alongside models Mica Arga, Lexi Bolling, Kayla Scott, Xaio Wen Ju, Valery Kaufman, Aymeline Valade, Lida Fox, Lucky Blue Smith, Alex Dunstan, David Agbodji and Tarun Nijjer. Dancing to the music of Nile Rodgers, the models were captured in a film by Nick Knight.
The fashion designer who is also a film director speaks about his new style to WWD, “Instead of having a traditional show this season, I decided to try something new. I wanted to think about how to present a collection in a cinematic way that was designed from its inception to be presented online.” 
He also added, “I have always loved ‘Soul Train’, which used to be on TV in 70s, as it was much about the clothes as the music. I asked Nile Rodgers to collaborate on a new version of one of his greatest hits from that time, ‘I want your love’, and worked with Gaga to record the vocals.”
The full show was staged in Los Angeles with Gaga on the runway, Nick Knight directing it and Benoit Delhomme as the director of the photography.
Tom Ford is also glad about the recent opening of a flagship in his hometown of Houston, his seventh directly operated unit in the U.S. after New York, Las Vegas, Beverly Hills, Chicago, Dallas and Miami. “Texas is my birthplace, so there is a special significance in opening my second flagship there,” said the designer.
