Christopher Parr, is the Editor and Chief Content Creator for…
The Larry O’Brien Trophy was presented to the Los Angeles Lakers as 2020 NBA Finals Champions in a bespoke Louis Vuitton Travel Case.
The global partnership with the National Basketball Association (NBA) established Louis Vuitton as the first-ever Official Trophy Travel Case provider and marked a new chapter in the Maison’s long history of custom trunks for the world’s most coveted trophies.
“The NBA Finals is defined by iconic players and memorable performances, culminating with the presentation of The Larry O’Brien Trophy,” NBA deputy commissioner and COO Mark Tatum said back in January. “The tradition, heritage and identity of Louis Vuitton create a natural synergy with the NBA, and this partnership provides a unique and befitting way to showcase our championship trophy to our fans around the world.”
Hand-crafted in the Maison’s historic Asnières Ateliers on the outskirts of Paris, the trunk is coated in the emblematic Monogram canvas, fitted with traditional brass fixtures, and adorned with the iconic V in white with blue and red details. Inside, the NBA’s official dark blue color lines the case to showcase the Larry O’Brien Championship Trophy.
Upon defeating the Miami Heat, LeBron James and the Lakes celebrated under the confetti in Orlando after the sixth victory of the 2020 NBA Finals. The Louis Vuitton NBA trophy case was wheeled out to center court and delivered to the winning team.
The stunning trophy case is not the only partnership announced between the two brands. This week, Louis Vuitton also unveiled the first Louis Vuitton x NBA menswear capsule collection designed by Virgil Abloh.
Christopher Parr, is the Editor and Chief Content Creator for Pursuitist, and a contributing writer to USA Today, Business Insider — and the on-air host of Travel Tuesday on Live at 4 CBS. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. Named a "Top 10 Luxury Travel Blogger” by USA Today, Parr has also been selected as the official winner in Luxury Lifestyle Awards’ list of the “Top 50 Best Luxury Influencers and Bloggers in the World.”