Actress Kirsten Dunst has kicked off 2014 with an exciting new role, selected by L’Oreal Professionnel as the stylist arm’s first-ever global spokesperson.

In her first ad, Dunst goes for a rocker chic look, styling her locks in voluminous blond waves while her eyes look smokey.

The next twelve months will see the actress launch a number of products for the company including the Wild Stylers from Tecni.Art, Beach Waves and Absolut Repair Lipidium lines.

“I feel very close to L’Oréal Professionnel,” Dunst told WWD. “The brand is strongly connected to fashion, and I admire its commitment to innovation, constantly creating new professional services and products to achieve the most on-trend styles.”

“Kirsten Dunst has a timeless beauty and is a modern woman, closely connected to fashion,” added Anne-Laure Lecerf, international general manager of L’Oreal Professionnel. “She has a strong personality and makes her own choices. Her great professionalism and commitment to excellence make Kirsten one of the most talented actresses I have ever met.”

The “Marie Antoinette”, “Bachelorette” and “Spider-Man” actress is set to appear in “The Two Faces of January” this year and will start filming her next project, “Midnight Special,” later this month.

Kirsten Dunst Named First-Ever L'Oréal Professionnel Spokesperson