Kim Jones is replacing Paul Helbers as men’s studio director at Louis Vuitton. Helbers has left the brand after five years as creative director for men’s Prêt à Porter, under the supervision of Marc Jacobs.

Having been named “Menswear Designer of the Year” by the British Fashion Council back in 2006, Kim Jones has since served as creative director for Alfred Dunhill menswear and accessories divisions and has also designed apparel and footwear in an ongoing collaboration with sportswear label Umbro. In his new role at Vuitton, Jones will be working closely with Marc Jacobs, who currently serves as the artistic director for the luxury label.