After stealing the show on Chanel’s runway at various fashion shows and facing the camera for many renowned brands, Kendall Jenner is back in action as the new face of Calvin Klein. The 19 year old American fashion model and reality television personality is introducing #mycalvins Denim Series, a limited edition line inspired by iconic logos + classic sportswear.
Taking pride in being the fresh face of the American fashion house’s new line, Jenner is the ambassador of the limited edition, logo-driven collection inspired by athletic and urban streetwear. The latest ad campaign also features male model Simon Nessman. Clad in a jeans vest, cool T-shirts and cropped tops, Kendall has been lensed by Alasdair McLellan and styled by Melanie Ward in New York City.
Following in the footsteps of other models who have appeared in Calvin Klein ads, Kendall states, “Honestly, it has been my dream to be able to do something like that. Calvin Klein’s ad campaigns have always been so memorable.” She also adds “Being a Calvin Klein model is something that I’ve always dreamed of and it’s incredible to follow such major models like Kate Moss, Christy Turlington and Lara Stone.” The teen supermodel also confesses that she enjoyed appearing in the earlier #mycalvins social media campaign, where she comfortably posted a selfie of herself wearing Calvin Klein underwear.
The fashion house is all set to cash on Kendall’s powerful fan base and global reach to boost publicity and sales of Calvin Klein Jeans.
The new limited-edition series, designed by Calvin Klein Jeans’ global creative director Kevin Carrigan, was influenced by the success of the #mycalvins social media campaign, in which Jenner participated, alongside other models, musicians, athletes, celebrities and influencers from around the globe. The collection for men and women features Calvin Klein jeans, logo T-shirts, denim shorts and jackets, jogger sweatpants, unisex backpacks and hats, in baby blue, washed black and white rinses. Priced from $58 to $348, the new collection will be offered for one season only.
Calvin Klein Jeans and Opening Ceremony will jointly host an invitation-only launch event for the latest jeans line on April 23 in Los Angeles.
WWD also reports that the global print and digital advertising campaign will break in May and the first billboard in the U.S. will go up in early April in Los Angeles, outside of Opening Ceremony. Additional billboards will follow beginning April 15 in Los Angeles (on Sunset and Havenhurst) and in New York (on Houston and Lafayette), followed by additional outdoor sites in Europe.
