Model Kendall Jenner’s first fragrance campaign, for Estee Lauder’s Modern Muse Le Rouge, has been unveiled by the company.

According to Estee Lauder’s senior vice president Karyn Khoury, when the company created the fragrance, “It was not just about capturing the scent of red, it was about capturing a state of mind—a vibrant, dramatic attitude. The ‘Le Rouge’ woman inspires others through her unwavering confidence, glamour, and sophistication. She lives her life to be noticed, and every ingredient in this scent was carefully selected to reflect that.”

The scent itself has notes of rose, raspberry, vanilla and jasmine. Modern Muse Le Rouge will be at Estée Lauder counters and airports in July 2015. It is available for order right now on EsteeLauder.com.

What do you think of Kendall Jenner’s first fragrance campaign? Comment below.

Kendall Jenner Is Estee Lauder's Modern Muse