Kendall Jenner is shaking her booty for the latest campaign of The Balmain X H&M Collection. The most in-demand model of the season is seen twerking with dancers and other models in a video for the fashion campaign that promotes the upcoming collection.
The 19-year-old reality TV star-turned-model delivers a stunning performance in the video directed by Johan Sandberg and Henrik Timonen which also stars Balmain’s creative director, Olivier Rousteing.Olivier also added, “Kendall had a lot of fun. The campaign has to reflect the Balmain Army and for me, she is the most important. You know the type of models where people want to be her. She also has an amazing soul and is so supportive.”Friend Gigi Hadid, who is also part of the Balmain Gang, speaks in support of Kendall, “She is an icon. I’m inspired by her. For me she is the new Naomi (Campbell), Claudia (Schiffer), Cindy (Crawford).”The model, along with Gigi Hadid and Jourdan Dunn, also stars in the Balmain x H&M photo campaign. Lensed by Mario Sorrenti, the 21st century supermodels are joined by male models Hao Yun Xiang and Dudley O’Shaughnessy. The print campaign is set in a futuristic urban subway system where each model leads their own crew, reflecting the different themes of the collection. The Balmain X H&M Collection, which includes womenswear, menswear and accessories, is all set to make its global runway debut in New York on October 20 and will be globally launched on November 5.
Take a look at the exclusive behind the scenes from the campaign music video which shows Jenner letting loose and laughing on set along with perfecting her dance moves.
Update – The fashion and Hollywood elite joined forces on Wall Street, New York, to celebrate the launch of Balmain x H&M.