Siblings are taking over the fashion world as Balmain celebrates the unconditional love of siblings in its Fall Winter 2015 advertising campaign.Lead by Kendall Jenner and Kylie Jenner, the campaign also features other glamorous sibling pairs that include Gigi and Bella Hadid as well as Joan Smalls and her sister Erika. The haute couture fashion house also features brothers Armando and Fernando Cabral to promote their menswear.
Captured by Mario Sorrenti, the latest campaign features Pascal Dangin at KiDS Creative as the Art Director and Philipp Haemmerle as Set Designer. Aaron de May is responsible for the dramatic smokey eye make-up while Bob Recine styled the shiny straightened locks of women. The images show each pair of siblings strike sultry poses dressed in the designer’s dazzling fall creations.
Olivier Rousteing , Creative Director, Balmain, opened up about his inspiration as well as the experience, “This season’s Balmain campaign was inspired by a brief, key moment that happened while we were shooting our last campaign. While I watched Mario capture a kiss last fall, I was struck by the love and emotion that I was witnessing in front of me. Starting with a determination to once again focus on the beauty of an intimate connection, my team and I quickly concluded that a celebration of the unique and unconditional love of siblings is a natural progression from the spirit of last season.”
He also added that, “Armando and Fernando, Bella and Gigi, Erika and Joan, and Kendall and Kylie come from a wealth of different backgrounds and histories. Collectively, they represent the fresh, diverse and open spirit of a new generation of fashion. Watching them work together also made clear to me the universality of an age-old truth: the truly powerful strength, support and love that family members can provide to one another.”
Balmain’s Fall Winter Advertising Campaign is scheduled to break in the August issue of American Vogue.