Actress Katie Holmes, the former Mrs. Tom Cruise, poses topless on the beach for the new campaign from Brazilian jewelry maker H. Stern’s new “Iris” collection. Tom Munro photographs the “Dawson’s Creek” star in a New York studio where tanks of sand and liters of water were used to reproduce a real beach coast. The “Iris” collection was inspired by Greek mythology and imagery of the sea.

“Katie is the perfect choice for our latest collection,” Roberto Stern, CEO and Creative Director for H.Stern, wrote on the company’s blog. “She’s beautiful, stylish, has great taste and sincere integrity. Of course, Katie is also the ideal choice because she represents our target group in general. Young, successful and ambitious.”

The sizzling topless photos of Katie from the campaign have surfaced again ahead of the launch of the company’s flagship London store, which is set to open on Sloane Street later this month. H. Stern has 165 stores worldwide in 12 countries.