For the second year, top model Kate Upton will be the face of Sam Edelman’s spring advertising campaign. The campaign for the shoe company was shot by photographer Craig McDean on a private beach in California. Trey Laird directed the campaign styled by Karl Templer.

“Kate is the model of the moment, and I’m thrilled to have her as the face of the brand again,” said Sam Edelman, founder of Sam Edelman Shoes. “The Sam Girl is aspirational and knows all the latest trends, whether it’s fashion, the newest workout or hottest models. They all want to look like Kate.”

The images from the shoot will appear in print ads in Vogue, Harper’s Bazaar, InStyle and Women’s Wear Daily.

Kate Upton Pursuitist2

Kate Upton Pursuitist1