Top model Kate Upton has replaced Katie Holmes as the new face of Bobbi Brown Cosmetics. Having graced the covers of Vogue, GQ, and Sports Illustrated, the 21-year-old model was photographed by Mario Testino for the new campaign.

“I’m thrilled to be the face of Bobbi Brown Cosmetics. Bobbi is an American success story – she created a global brand from an idea that women can be beautiful being exactly who they are and I love that,” Upton said in a statement.

“I was drawn to Kate because not only is she incredibly beautiful, she is healthy, comfortable in her own skin, has such positive energy, and is a woman who creates her own rules,” Brown stated.

The first imagery from the campaign will appear at Bobbi Brown counters in July, with print advertising following in September.

“I couldn’t be happier to announce our partnership with Kate Upton as the newest face of Bobbi Brown Cosmetics. I think you’ll agree that Kate has a gorgeous face for makeup—take a peek at how we put this look together, and stay tuned for much more,” Brown added, referring to the below video:

Kate Upton Named New Face Of Bobbi Brown Cosmetics