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Kate Upton for Sam Edelman
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Kate Upton for Sam Edelman

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Update: exclusive first look at Kate Upton’s sultry new video for Sam Edelman shoes:

Sam Edelman has picked Kate Upton as his latest muse. The bikini-clad cover girl has been tapped by Sam Edelman for their 2013 ads — the black and white shots feature Kate posing with the iconic brand. In an interview with Women’s Wear Daily, Sam Edelman and photographer David Lipman saw the 20-year-old wearing Edelman’s equestrian-style boots and then got the idea to ring up the blonde bombshell.

“It felt like the right time,” said Sam Edelman, designer and division president of his brand. “We had a major ad campaign with Charlotte Kemp Muhl 18 months ago. It carried us for a long time. [By choosing Kate,] it was a hell of a decision to go with an indie girl.”

The dreamy Kate Upton ads for Sam Edelman are below — like or not? Share your thoughts in the comments.

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