Kate Moss has inked a deal with the Carphone Warehouse to design a range of fashionable smartphone and tablet accessories.
Thirty-nine-year-old Moss will present two collections every year designed to work with a range of smartphones and other high-tech gadgets. It might seem a funny move for a high-fashion star like Moss, who has just starred in the latest Versace advertising campaign, but fashion and tech are continuing to converge:
“My phone’s as much a part of my look as my bag or shoes, and yet there’s so little choice out there,” explained Moss. “My whole approach was to treat this as any other fashion collaboration; I was heavily involved in the design process and loved seeing my vision come to life in the final product. From the quality of materials to design, I wanted the best for my range that reflected my personal style,” added the model.
More than 14 million mobile accessories were sold in the U.K. last year, and the market is now worth around $337 million in total. Sixty-four percent of women in the country own a smartphone with 1 in 4 women going on to buy at least one accessory for their mobile.
Carphone Warehouse is joining a major trend with the fashionable collaboration. Luxury brands like Mulberry and Gucci have had particular success with their leather accessories and iPad covers which are often spotted outside fashion shows.