Kate Moss and Naomi Campbell are lending their support to UK’s largest breast cancer charity to reach its target that, by 2050, no woman will die from breast cancer. Photographed by Mario Testino, the supermodels are fronting the campaign of Fashion Targets Breast Cancer that also happens to mark the charity’s 20th anniversary. Featuring black-and-white images of the supermodels, who helped to launch the iconic campaign in 1996, the promotion is scheduled to run for six weeks in the U.K. The campaign is designed to lure British shoppers to show their support by buying something from the stylish 2016 Fashion Targets Breast Cancer collection. The exclusive range, comprising of tees, dresses, jackets, shorts, accessories and more, brings forth some of the high-street’s best loved retailers, including Marks & Spencer, Debenhams, River Island, Topshop, Laura Ashley, Simply Be, Hush, The Fold, SVP and Blow Ltd. And every item in the range carries a minimum 30% donation towards Breast Cancer Now’s pioneering research, throughout the six-week campaign.
Emphasizing on the importance of the campaign, Testino states, “When I was asked to photograph Fashion Targets Breast Cancer’s original faces,Naomi Campbell and Kate Moss, to mark its 20th anniversary I couldn’t say no.”
While Kate Moss feels, “It’s great to be returning to support Fashion Targets Breast Cancer on this very special anniversary year,” Naomi states, “For the last 20 years Fashion Targets Breast Cancer has united us all — scientists, models, designers, mothers, photographers, retailers — as a powerful force against the disease. That’s two decades of incredible support for cutting-edge breast cancer research, and it’s vital that we don’t stop now.” The 45 year old English model also added, “With 2016’s campaign, I’m honored to stand with people across the U.K., united in our belief that, together, we will win this fight.”