Lancaster Paris has hired top model Karlie Kloss as the face of their latest campaign. Photographed by Guy Aroch, Karlie takes to the streets of New York.
“We were looking for someone that would represent the Lancaster girl here in the US,” said Evelyne Ling, director of US operations to WWD. ”Our photographer, Guy Aroch, suggested Karlie. It was the perfect fit.”
Karlie’s Instagram account revealed the collaboration, as posting a picture from the NYC shoot with a message to her followers that she was “Excited to unveil my Spring 2014 Campaign for @LancasterParis”.
The choice of the all-American girl comes as the Paris-based brand looks to expand in the US market, even going as far as adding some additional elements to the designs:
“We showed the collection to different people in the industry because we wanted to be sure we were making the right move,” said Ling. “We had a great response, but also had to make some changes, like adding more colour. We really tried to take into account all the feedback.”
