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Kaia Gerber For YSL Beauté

Kaia Gerber For YSL Beauté

Pursuitist Luxury Best Luxury Blog

Model Kaia Gerber has landed a major new gig as the face of YSL Beauté.

The US supermodel has been chosen to act as the ambassador for the prestige French makeup brand, WWD reports. She will kick off the new role by fronting a campaign for the label’s “Rouge Volupte Shine” lipstick next January, before stepping in front of the camera to represent its signature “Touche Éclat” concealer and “Mascara Volume Effet Faux Cils”.

“To be the new face of YSL Beauté is an opportunity to write a new story full of fun, colour and makeup,” Gerber told WWD. “I love the DNA of a brand that is so subversive, while being so luxurious and cool.”

Kaia Gerber naked

Stephan Bezy, international general manager of Yves Saint Laurent Beaute at L’Oreal, called the star: “The perfect embodiment of her generation’s desire for authenticity and edginess.”

YSL has been teasing the news via Instagram, sharing close ups of the 17-year-old with its 4.7 million followers and revealing that she will be its youngest ambassador yet.

Tom Pecheux, global beauty director for YSL Beauté, said during the shoots “everything felt very easy, very connected.”

The news comes at a busy time for the 17-year-old star, who is the daughter of supermodel Cindy Crawford — Kaia just walked the runway for Chanel —  read more: Chanel Transforms The Grand Palais Into A Beach.