Above, Justin Timberlake presents the Audi A1 at the Geneva Motor Show in Switzerland in 2010. Timberlake stars in a viral marketing campaign for the car company aimed at a younger demographic. Audi’s share of the luxury market has risen in recent years. Here’s NPR with the report:
Not only has Timberlake brought sexy back, he also helped do the same for Audi. The company uses viral marketing that focuses on very young consumers. – read more…