For Spring-Summer 2014, Just Cavalli has relaunched its ‘Love Revolution’ spirit theme which also appeared in last season’s images. Styled by Véronique Didry (who also worked on the Sportmax Code S/S 14 Campaign) and photographed by Giampaolo Sgura, who has recently shot ads for Emporio Armani and MGSM.
The shoot took place on the Mediterranean island of Ibiza with a set designed to bring to mind the hedonism and scenery of the Burning Man festival held in Nevada’s Black Rock Desert.
To add to the free-living vibe, the images also feature a burning installation piece branded with the word ‘LOVE’, something the brand calls an “anthem to the power of love itself”.
Models Emily DiDonato, Samantha Gradoville, Mariano Ontanon and Adrian Cardoso show off a range of bright pieces many of which feature this season’s statement three-dimensional virtual flora and fauna prints in red, yellow, turquoise and green.