This month, scotch whisky aficionados will have unprecedented access to some of the secrets of the craft passed down through centuries.
Johnnie Walker has announced the global launch of Johnnie Walker Vault and a newly introduced Private Blend experience, in which the brand’s master blender will personally create unique made-to-measure blends for a select few.
Johnnie Walker Master Blender, Dr. Emma Walker, works from a hidden creative ‘atelier’ deep beneath Johnnie Walker Princes Street in Edinburgh. This Johnnie Walker Vault is special because it holds, at any given time, a selection of 500 whiskies from the brand’s rare, aged, and ghost casks, personally curated and rotated by Dr. Walker to showcase the very best of the 10 million casks of Scotch available to her as Master Blender.
Now, she’ll be hand-selecting and personally blending meaningful expressions in the invite-only Johnnie Walker Vault physical space, and crafting these into deeply layered blends made to personal taste.
“Johnnie Walker Vault is our treasure trove. It’s where I can curate and share our rarest and most exceptional Scotch whiskies, and from these create unique blends which sing to my guests and showcase the blending artistry at the heart of Johnnie Walker,” Dr. Walker said.
“It is a very special place to me, but it’s also much more than just a physical space – it’s a platform through which I can take deeply personal stories and translate them into beautiful, one-of-a-kind blends. It’s a real privilege to be a part of capturing and bottling these wonderful stories.”
For the first time, the Vault experience will be launched and offered to the public with packages starting from £50,000 (~$64,400), to include a luxurious agenda deeply rooted in Scottish heritage.
The full program — like the whisky expression — is ultimately crafted for the individual, from Michelin Star dining to a glamorous stay at the glorious Gleneagles Hotel in Perthshire, and culminates in a bespoke blending session with Dr. Walker.
Following the experience, guests will be presented with their Private Blend in a crystal decanter handcrafted by artisans from the renowned French luxury house Baccarat.
Their unique blend will also be chronicled in the Johnnie Walker Vault archive, leaving their own legacy alongside iconic whisky creations and allowing for future commissions.
Registration for the experience is available starting March 12, 2025.
