‘I wanted to convey an upbeat attitude whilst juxtaposing new with old – artisanal vintage references blended with bold, graphic architectural details – to create something modern and surprising,’ qoutes Sandra Choi, Creative Director of Jimmy Choo in support of the label’s Sping 2016 collection and campaign. jimmychoo-spring_summer_2016_2The advertising campaign has been shot by Los Angeles-based photographer Cass Bird and features Danish model Nadja Bender alongside American model David Alexander Flinn.

jimmychoo-spring_summer_2016_1The British fashion brand’s latest SS16 campaign sports a refined casual attitude which reflects the spirit of the collection. Set against the blue skies and palm trees of California, the pictures show Flinn lounging in the sun in bright-colored sneakers and driving a Mustang. jimmychoo-spring_summer_2016_6Also Bender is seen in beautiful designs from Jimmy Choo along with their signature heels and knee-high sandals. The stunning collection is created with statement graphics of palm trees combined with bold architectural gestures.

jimmychoo-spring_summer_2016“I wanted the new campaign to illustrate the Jimmy Choo woman and man of today; they have a natural radiance and allure that comes from being confident and self-assured,” said Choi. jimmychoo-spring_summer_2016_5She also told WWD, “For the women’s campaign, the imagery captures the modern woman — she’s confident with a laid-back approach to glamour that emanates from her self-assurance and unequivocal personal sense of style.” jimmychoo-spring_summer_2016_4For this campaign, Jimmy Choo partnered with New York-based creative agency Laird + Partners for the first time.

Jimmy Choo Spring 2016 is set to hit the March issues of publications including British Vogue and Harper’s Bazaar.

WWD Via Jimmy Choo