Jimmy Choo has thrown open the doors of its newly renovated Beverly Hills boutique. The British luxury fashion house has collaborated with London based David Collins Studio to unveil the label’s largest store in the U.S.
Conceptualized by creative director Sandra Choi, the new Jimmy Choo store design gives sophistication and elegance a new form. Shades of satin gold, rosa egeo pink marble and mink velvets harmonize with oyster stone and mother of pearl chevron floor. Glamour is enhanced with metallic woven mesh and spherical glass pendants.
To mark the re-opening of this new boutique, the brand has also launched a limited edition of the iconic Candy Bag which will be exclusively available at the Rodeo Drive store. The split level store also encompasses the whole world of women’s and men’s collections of shoes and accessories, the first Jimmy Choo store in the U.S. to do so.
WWD also reports that the Beverly Hills boutique will mark the debut of Jimmy Choo’s Made to Order service. Shoppers will be able to pick designs from a selection of four of Jimmy Choo’s shoe families. Those craving to step out in personalized designs can select from a variety of heel heights and a swathe of materials. Bespoke service also offers an option to have their initials goldstamped on the soles of the shoes.
Also this tailor made service will remain exclusive to the Beverly Hills store with a permanent Made to Order area. Elsewhere, the service will travel to different stores as a trunk show. Such an exclusive personalized range will start at $750 for the Anouk shoe in suede.
Sandra Choi stated that “I wanted our new space to be a luxurious environment that would combine the refined detail of a haute couture salon with the intimacy of a fantasy closet. David Collins Studio has the ability to create incredible spaces that are glamorous, sophisticated and yet extremely comfortable, and I knew that they would be able to translate my vision to our new retail design.”
Pierre Denis, chief executive officer at Jimmy Choo also commented, “We wanted a feeling of being at home in an exciting place. The richness of the concept is its contrasting materials…a shoe shop is also a place of service, a place of discovery, and that’s what we tried to [create].”