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Jimmy Choo Making Designer Trainers

Jimmy Choo Making Designer Trainers

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Pursuitist Luxury Best Luxury Blog

Jimmy Choo is following in the footsteps of other luxury designers and introducing a trainer. We hope they work as well as they look.

The must-have shoe brand Jimmy Choo is venturing into unchartered territory. They are releasing a trainer. They will join other luxury marquees such as Christian Louboutin and Rick Owens who’ve diversified into this market. Those brands, like Jimmy Choo have focused on ‘high-top’ trainers. Sebastian Manes, the director of accessories at Selfridges, has just returned from a buying trip to Milan: “where every designer is now in on the high-top act. These trainers are a backlash against shoes being so high — they are about being comfortable and cool at the same time.” – From Luxury Insider

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