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Jessica Alba the new face of Piaget Jewelry
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Jessica Alba the new face of Piaget Jewelry

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Actress Jessica Alba has signed to be the new face of Piaget Jewelry’s Possession watch and jewelry collection. “She’s modern and young and cool and beautiful,” Brad Goreski, stylist for the campaign, said. “I think Jessica’s the perfect face for Piaget.”

“The thing about Piaget is it’s jewelry that you hang onto and pass down, and these are pieces that you keep forever,” Alba said. “They’re timeless.”

“The thing that’s so great about these pieces is how chic and simple they are,” Alba added. “I love the idea of layering-the gold and the silver and the rose gold, the sparkly line is nice with all the diamonds.”



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