From Forbes: Dressed conservatively in a pastel pink top and pale blue pencil skirt, actress Jessica Alba looks ready for her next role, as co-founder and president of just launched The Honest Company. The new online business offers a line of eco-friendly, non-toxic baby products that boast ease, affordability and playful design. “When I was pregnant, I realized there are a lot of toxic chemicals in everyday products, including baby products,” recalls Alba, a 30-year-old mom of two daughters, ages three and five months, in a recent interview with FORBES. “I thought: That’s insane. How is that allowed?”