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Jennifer Aniston Named Face, Co-owner of Living Proof Hair Care
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Jennifer Aniston Named Face, Co-owner of Living Proof Hair Care

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Actress Jennifer Aniston will receive an equity stake in hair care startup Living Proof. Plus, get an up-close look at her new engagement ring. WSJ’s Elizabeth Holmes and Ron Winslow report on Lunch Break, below:

“You want to be part of something that’s exciting and authentic,” she tells the Journal. “You can’t get more interesting than these scientists.”

“Jennifer embodies everything we stand for – a unique combination of beauty and brains,” Jill Beraud, said in a company statement. “She not only has the most fabulous hair but is an amazing creative talent, and has shown she is a savvy businesswoman with a serious interest in developing small, innovative companies.”

“Over the years, my hair has been subjected to everything…blow dryers, flatirons, curling irons, color, extensions, you name it,” Aniston said on the company’s website. “After using these products, I felt like I finally discovered a solution that works every day.”

The former Friends star will shoot an ad campaign in November and have a say in package design and product development. Aniston is also the spokesperson for Smartwater.

(Below, Jennifer Aniston and her stylist Chris McMillan demonstrate Living Proof products.)



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