Blake Lively, Chole Moretz and Jaime King were on hand Thursday to kick off the Jason Wu for Target collection launch party in New York. Wu’s Target collection, available on Feb. 5th, consists of 53 pieces, including dresses, handbags and scarves. The big bargain is that each piece retails for under $60.

“We have so many fans from a younger generation that cannot yet afford Jason Wu but pay attention to what we do . . . it also shows my range as a designer that I’m able to design for two spectrums of the market,” Wu, 29, told USA Today.

The entire Jason Wu for Target collection will sell online and in select stores starting Feb. 5. For a preview, visit the Jason Wu for Target Web site.