Nike Golf has snapped up current world number 1 player Jason Day.
The Australian star has signed a multi-year contract with the sportswear giant, covering footwear, apparel, headwear and gloves.
It will take effect this week at the Tournament of Champions in Kapalua, Hawaii.
“Joining Nike is a dream come true,” Day said in a statement. “The brand is synonymous with the world’s best athletes.”
“We’re thrilled to welcome Jason to the Nike Golf team and our family of athletes,” said Daric Ashford, President of Nike Golf. “He’s an incredible player who has demonstrated tremendous work ethic and amazing resilience over the course of his career. We’re excited to help him chase more championships in the coming years.”
Day, who turned pro in 2006, has secured ten PGA Tour titles and 57 top-ten finishes over the course of his career.
Roger Scoble blogs about the latest gadgets, travel and luxury news. A graduate of UCLA, Roger loves to travel, drive luxe autos and have amazing adventures.