Jared Leto is not at all guilty to be labelled as the brand ambassador for Gucci Guilty. The American actor, musician and creative pioneer has been selected by Gucci Creative Director Alessandro Michele to be the new face of Gucci’s fragrance which is carefully designed for men who know what they want and who get what they want.
Shot in Venice, Italy under Michele’s creative direction, the new campaign will feature the ‘Message in a bottle’ singer promoting the fragrance with an exclusive Snapchat story and Gucci account takeover. Leto has won an Academy Award for his performance in Dallas Buyers Club and he is also the lead vocalist and songwriter for the multi-platinumn selling band Thirty Seconds to Mars. ‘Up in the air’ singer is also set to take over the big screen by staring in the upcoming American superhero film Suicide Squad.