The lead singer of the heavy metal band Iron Maiden has joined forces with famed London retailer Harrods to open a pop-up shop for private jets.
Bruce Dickinson is chairman of Aeris Aviation, an aircraft dealership from which the pop-up will be funded upon opening later this month, reports The Evening Standard.
The pop-up will sell special-edition Harrods jets and is reported to be looking towards the least expensive end of the market with Eclipse 550 jets by One Aviation that retail for approximately $3.4 million.
Guy Cheston, director of Harrods Media, said: “Harrods has always prided itself on offering the most exclusive and unique products and the Aeris Eclipse 550 personal jet is certainly one to excite our discerning clientele. We will be hosting the pop-up in-store for the month of August, where customers can meet experts from Aeris Aviation to find out more about this remarkable jet.”
The plane will be customised with Harrods branding and buyers will get a $50,000 store card.
At their priciest, private jets such as a Gulfstream G650 can cost up to $64 million.