Over a five day period in February, 4,660 exhibitors attended Ambiente where they unveiled their latest innovations and trends in such consumer goods as kitchen gadgets, appliances, home décor, and tabletop. The fair attracted 148,000 visitors and 170 participating countries. It is estimated that revenues in excess of 100 billion Euros are generated by the products that are bought and sold here each year. For previous Pursuitist coverage of Ambiente, see this link.
“The fair is the most important international platform for the entire consumer goods industry and, as such, act as both an opportunity generator in uncertain times and a key driver for growth areas such as hospitality, design, and sustainability,” adds Braun.
Ambiente Designer 2025: Fabian Freytag
Each year Ambiente highlights groundbreaking interior design by naming an Ambiente Designer each year. For 2025, the featured designer was self-proclaimed maximalist Fabian Freytag who presented “The Lounge – Shades of Space”. Freytag’s installation at Ambiente illustrated how hospitality spaces can become immersive experiences, setting them apart through striking, unforgettable design. “The hospitality industry is undergoing a radical transformation—identity is everything,” says Freytag, who was born in Hamburg in 1984. “Guests no longer want neutral spaces; they seek locations with character that surprise, provoke, and leave a lasting impression.”
The Future Is Now: Emerging Trends At Ambiente
From artificial intelligence-designed sound-inspired ceramic vases to a tagine cookery line, luxurious wooden hand weights and a wine refrigerator that chills bottles in a few minutes, below are a few of the latest trends and innovative products showcased at Ambiente in 2025.
The Use Of Technology in The Creation Of Handcrafted Ceramics
Alcobaca, Portugal-based Perpetua, Pereira e Almeia is known for its hand-crafted, high-quality ceramics. At Ambiente, it featured a newly launched sound-based ceramic collection called Claraval. The company combines computational design, three dimensional printing, and traditional handcrafted ceramic fabrication to create each piece.
The process begins with a sound recording which is transformed into three dimensional forms using computational algorithms. These shapes are then brought to life by skilled artisans using time-honored traditional techniques, creating pieces of the highest level of craftsmanship. This fusion of technology and tradition allows the company to produce ceramics that are not only visually striking but also carry a deeper emotional resonance, merging the physical with the auditory in a way that has never been done before. Each piece tells a unique story, blending heritage and modernity.
“We created Claraval in partnership with Skopelab, a company that works with the computation of design by using an algorithm that can translate some frequencies into three-dimensional shapes,” explains Fabio Caldas, marketing and sales manager at Perpetua, Pereira e Almeida. “Our first Claraval collection featured Sónia Tavares, a Portuguese singer, whom we recorded at a local monastery. Then we translated those sound frequencies into three-dimensional shapes, which is a representation of her voice.”
Since then, Perpetua, Pereira e Almeia has developed several additional collections, one of which is with a 16 year old Portugese singer named Mia Benita, while another collection was made with the sounds of a river. “So we not only use human voice, but also the sounds of nature,” adds Caldas.
Luxurious Dinnerware Is Still In Demand
Timeless And Modern Elegance: Rosenthal’s Francis Carreau Vert Collection
Rosenthal’s Francis form meets the almost regal elegance of the Carreau pattern in this new line, launched at Ambiente in 2025. Previously available in royal blue and elegant beige, at Ambiente Rosenthal launched its new color Vert, thereby picking up on the color trend of 2025, which focuses on green nuances and natural aqua tones in fashion, design and interior design.
Vert also celebrates the marvelous aspects of nature and has a harmonious, balanced and grounding effect. Open and color-filled checkered surfaces alternate as the fine gold contour creates an effect reminiscent of peering into a kaleidoscope. Subtly placed white areas bring calm and lightness to the design and create an exciting exchange of light and dark that playfully frames the clear lines of the Francis form. The highlight of the collection, with its plates, bowls, cups and mugs, is a teapot with a gold-plated spout.
Rosenthal’s collection can be ordered directly from the manufacturer.
Innovative Appliances
Ritter’s Beezer is an air-based beverage cooler that can chill a bottle of wine, Champagne and other beverages from room temperature to an optimal drinking temperature of approximately 9 degrees Celsius (48.2 degrees Fahrenheit) in three to six minutes, without any annoying additional aids, for different bottle sizes. Neither a freezer nor a refrigerator is this fast, as they take 10 to 20 times longer respectively to chill a bottle to this temperature. The Beezer is a space and energy saver, too.
In contrast to methods and devices that use ice water, salt or other cooling agents, the Beezer cools with cold circulating air. The cooling process can therefore be repeated as often as desired. The technology ensures dry and clean cooling of beverages, which also prevents labels from becoming detached.
This “on-demand” cooling system only consumes electricity when cooling is actually being done, which is energy-efficient. An innovative alternative to conventional bottle coolers. Designed in Germany, the Beezer is available in black and white.
Luxurious Sporting Equipment
Berlin, Germany-based Kenko designs and manufactures minimalist and elegant sports equipment that blends seamlessly into the home. Its mission is to combine ecological materials with natural designs to achieve functional artistry that harmonizes with a home’s interior.
Kenko’s design concepts and production methods are modern evolutions of traditional Japanese and German craftsmanship. Its commitment to quality shines through every piece, highlighting the enduring beauty and tactile qualities of natural, high-quality materials. Kenko’s wall sets resemble a modern art piece and are beautiful enough to be hung on a living room wall.
Kenko’s dumbbells are perfect for a range of exercises for the whole body—including biceps, triceps, shoulders and back. Offered in both Canadian maple and American Walnut, the weights are sold in sets of two in 1, 2, 3, 4 pounds. A full set of eight weights can also be ordered.
The company also offers abdominal rollers, push-up bars, a massage series, an expander series, a kettlebell series, gym rings, skipping ropes, and much more. Shipping is available to the USA. Orders can be placed at this link.
Ethnic Cooking At Home Is Becoming Mainstream
Ethnic cooking is becoming mainstream in the United States due to a growing interest in other cultures, a larger immigrant population, and a desire for authenticity. This has led cookware manufacturers, such as Peugeot and Tramontina, to introduce new products that enable consumers to produce a wider variety of ethnic foods at home.
Peugeot’s Atlas Tagine Ceramic Cookery
North African cuisine is rich in flavors and traditions. Famous for its subtle spice blends, delicious dishes and enchanting aromas, this cuisine tells the story of a culture that celebrates joy and hospitality around a generous table. At Ambiente, Peugeot showcased its Atlas line made for tagine cooking at home. Made of 100% recycled aluminum, it offers even heat distribution that allows for searing and simmering. A ceramic non-stick coating (without PFAs) is easy to clean and maintain.
The Atlas is compatible with all heat sources including gas, electric, halogen, glass-ceramic, induction, and oven. Its unique shape allows for circulation of evaporated juices for tender and flavorful results. It has a long-lasting shine, is offered in a collection of intense and deep colors and comes with a 10-year warranty. Peugeot’s line of cookery can be ordered at this link.
At Ambiente, Tramontina showcased Utsava, its latest cookware collection designed for South Asian Indian recipes. Designed to celebrate heritage, tradition, and culinary craftsmanship, the creation of Utsava is rooted in the flavors and techniques of global cuisine. Utsava features tri-ply clad stainless steel and cast iron cookware thoughtfully curated for modern home chefs who love to explore and honor authentic cooking traditions. Among other pieces, the collection features a 4” tri-ply clad stainless steel tadka (spice heating pan), a tri-ply clad stainless steel kadai, and tri-ply clad stainless steel ceramic coated dosa tawa that is perfect for making roti, among other breads.
The professional-grade cookware offers a sleek, high-performance design as well as durability. The Utsava collection seamlessly blends functionality with cultural appreciation, making it a must-have for culinary enthusiasts who love to explore global flavors.
Founded in Brazil in 1911, Tramontina manufactures cutlery, cookware and home appliances, among other products. Its products are available on Amazon or can be ordered directly from Tramontina at this link.
High Quality Foods With Traceable Origins
Greenomic is a company known for its traditionally handmade delicacies. Greenomic focuses on “Green” for pure, first-class quality products along with the traceability of their origin and “nomic” for a gastronomic experience in the art and enjoyment of eating delicious food.
At Ambiente, Greenomic showcased its Good Hair Day pasta collection that is offered in whimsical packaging. Made in the Umbria region of Italy, its unique pastas include basil and lemon fettuccine, spaghetti al limone, tagliatelli al tartufo, treccia d’Oro, among others. The company also offers award-winning olive oils, aged balsamic vinegars and pasta sauces.
