The Infiniti Q30 Concept, a luxury compact auto, will make its global debut in Frankfurt in September. Based upon the released drawing, the Q30 features some aggressive styling.
The Infiniti Q30 Concept is a move toward a more contemporary design vision for a compact Infiniti vehicle, which will target a new generation of premium customers.
“This Infiniti Q30 Concept is a prelude to the product portfolio expansion which underpins our aggressive global growth strategy,” said Johan de Nysschen, President of Infiniti Motor Company, Ltd. “In our quest to appeal to the modern, young-minded premium customer, the Infiniti Q30 Concept has a distinctive style and reaches new levels of product quality.”
The Infiniti Q30 Concept also incorporates dramatic design cues from the visionary Infiniti concept trilogy – Essence, Etherea and Emerg-e.
Infiniti envisions provoking a radical shift in the premium compact segment. The adventurous design and graceful athleticism of Q30 Concept is expected to inspire greater expectations of what is possible beyond the designs dominant in the market today.
“Q30 Concept is slender, sleek and seductive,” said Alfonso Albaisa, Infiniti Executive Design Director. “When you see speedy big cats, like cheetahs, they have a slenderness and a lightweight stride. It’s almost like they’re floating. That’s the muscularity we were aiming for with Q30 Concept.”
Infiniti’s forthcoming compact premium entry will be the first Infiniti model Sebastian Vettel, Infiniti’s Director of Performance, will influence from its inception. The three-time Formula One world champion from Infiniti Red Bull Racing, who was actively involved in honing the driving dynamics of the Infiniti Q50, is engaging with Infiniti’s technical teams around the world as part of a commitment to infuse the brand with race-bred performance.
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.