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In luxury PR, it’s all about building desire
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In luxury PR, it’s all about building desire

Luxury PR expert Lynne Kortenhaus is profiled on Boston.com:

Public relations maven Lynne Kortenhaus, the powerhouse behind Kortenhaus Communications, got into the business of promoting luxury brands by way of the art world. Raised on a farm in New Jersey, Kortenhaus studied printmaking and painting at Rhode Island School of Design and stumbled on her knack for marketing while working for Phillips Son & Neale, a London-based art auction firm in Boston. Her first Kortenhaus client was the Ritz-Carlton Hotel Co., which hired her to assess its vast art collection. Twenty-five years later, her clients include the W Boston hotel (opening in October), the Natick Collection mall, and Fallon Co., the real estate developers building out Fan Pier. Surrounded by her artwork in her Back Bay office, Kortenhaus talked to reporter Katie Johnston Chase. – from Boston.com



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