German label Hugo Boss is celebrating its 20th anniversary with the “Red Never Follows” exhibit at the Saatchi Gallery in London. The exhibit celebrates 20 products and 20 artists. In addition to the London exhibit, there is a Website dedicated to the products and artists, allowing fans of the brand to experience “Red Never Follows” online.
The “Red Never Follows” exhibit runs from July 31 to September 1. The online site is located at www.redneverfollows.com. The site allows consumers to browse the products and the artists. You’ll find videos, interviews and more.
Some of the items in the exhibit include the classic Hugo Boss red blazer, the biker jacket, different shoes and boots, and much more.