The Far East beckons with profits for western fashion labels.
The latest move is French fashion label Hermès opening its boutique for Shang Xia – their new Chinese luxury brand. The move underscores the growing importance of luxury goods in China.
The shop is located in Shanghai, and offers clothing, home furnishings, shoes and tableware. Traditional Asian materials are used throughout the collections.
The brand’s creative director Jiang Qionger, a Shanghai-based designer.